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WhatsAPP Business automation system

WhatsApp Business marketing & engagement solution for SMBs & enterprises

Web-based customer communication platform in WhatsApp Business with the ability to view messages, mass mailings, chatbot constructors without code and a conflict manager. Сutting-edge customer engagement software built on WhatsApp’s Business API helps to simplify the creation of personalized conversational experiences across the customer life cycle.

Team

Team from ITP
Client’s crew
Project Manager

Project Manager

Planned sprints, milestones and release dates. Controlled and managed the workflow in Slack and Notion

QA Engineer

QA Engineer

Tracked the bugs, reported to the developers. Assured the highest product quality

DevOPS Engineer

DevOPS Engineer

Automatized and managed deploy and delivery, kept the development process continuous and cohesive

Middle Frontend developer

Middle Frontend developer

React + Redux, frontend, UI/UX, adaptivity

Middle Backend developer

Middle Backend developer

.Net6 + MongoDb, API, performance

Tech lead

Tech lead

Managing technical aspects of software development, tech team leader

Product owner

Product owner

Coordinated and prioritized the tasks in accordance with the company’s needs and goals

CTO

CTO

Overseeing and managing of the development processes to help improve and increase business

Business owner

Product owner

Coordinating and prioritization the tasks in accordance with the company’s needs and goals

QA lead

QA lead

Estimating, planning, and coordinating testing activities

QA Engineers

QA Engineers

Tracked the bugs, reported to the developers. Assured the highest product quality

Middle Frontend developer

Middle Frontend developer

React + Redux, frontend, UI/UX, adaptivity

Senior Backend developer

Senior Backend developer

.Net6 + MongoDb, SignalR (+Azure), project and database architecture, API, performance

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Milestones

Launching MVP from scratch

Performance optimization - frontend, backend, database

Complete UI redesign

Development of multiple plugins and addons for external services

Continuous improving, adding new features in accordance with the business’ goals

Milestones

Timeline

Launching MVP from scratch
6 months
Product launch, system monitoring
2 months
Performance optimization
2 months
UI redesign
2 month
Continuous improving, new features development
In progress

Technology stack

  • FrontEnd: React + Redux
  • BackEnd: .Net6, MongoDb, SignalR (+Azure), Hangfire, Redis, Docker
  • External Services: Shopify, Woocommerce, Hubspot, Zoho, Google, Zapier, etc.
Tools for case CRM
Heights that helped to conquer in case Bloom

Impact on the customer’s performance

  • Failover and cost-effective workflows, DevOps infrastructure Processing any number of incoming messages without performance loss
  • High demand 100 → 2500 active tenants after MVP phase, 1M+ sent messages per day
  • Performance growth Process and deliver 10,000 messages increased by 300 percent

Challenges

  • Development of web-based platform from scratch, fully custom solution
  • Сritical requirement is to ensure high performance under high loads
  • Fast speed of delivery, reducing release cycle from 1.5 months to 2 weeks
  • Implementation of brand new UI version after production launch
Turbulence zones that have passed in case Bloom
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